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Creating the building blocks

blocks

of solid media relations.


media training

Storyline's comprehensive media training, offered on-site in group or individual sessions, provides guidance in best practices and strategies, and also explores the practical side of working with the media. You'll not only come away with a far deeper appreciation and understanding of the media, but the very best way to get your story in print, on air and on the web.

news photos

Quality, targeted photos generate interest in a news story by adding visual and emotional impact to your message. Storyline knows just what the media is looking for in news release photos, and we can help ensure yours are appealing to photo editors. Working with Ottawa's top photographers, we'll find the best backdrop and visuals to give your story that extra "one thousand words."



storytelling

Effective PR is the best way to draw out the news angle. Storyline determines precisely how to pitch your story to reporters and editors so it will be noticed, and works with you to plan, prepare and deliver an effective media pitch.

In addition to initiating media coverage for our clients, we also assist with crisis leadership, responding to media requests as required.

Our media relations services also include media monitoring, which provides a detailed analysis of the coverage while simultaneously anticipating and identifying potential story opportunities.


development >>
  • PR strategy
  • key messaging

writing and distribution >>
  • traditional media releases
  • social media releases
  • media advisories
  • backgrounders
  • fact sheets

<< media relations
  • pitch and place stories
  • respond to media requests
  • media monitoring
  • media launches
  • news photography
  • custom media training
Quick links to our pr program development and writing and distribution services