Say it with pictures – television interviews
- Deadlines are usually morning, noon and afternoon.
- Brief stories – 60 or 90 seconds, with 20-second soundbites.
- Strong visuals are key to TV news. Show people doing things and have interesting things going on in the background.
- Interviews are usually taped on location and then edited (rarely live).
- Talk with the reporter and ignore the camera.
- Viewers are both watching and listening to your interview so pay attention to your body language.
TV interviews – the right tips:
- Dress right: blue / gray best, avoid bright colours or stripes
- Sit right: straight in the chair, lean slightly forward
- Stand right: straight with your feet shoulder width apart, one foot slightly ahead of the other, don’t rock
- Move right: talk with your head, shoulders, hands, use gestures to reinforce your key points
- Emote right: expression should match what you’re saying
- Look right: look the reporter, not the camera
- Talk right: short, simple and lead with your strongest messages, assume the microphone is always on
- Leave right: no heavy sighs of relief, grimaces or bolting for the door.