[tweetmeme source=”storylinePR” only_single=false]Steve Jobs is a phenomenal marketer. He does a great job making everyone believe that they “need” the latest – but just as he did with the music industry – he is painting print and television media into a corner with the Apple Tablet. Don’t get me wrong – I think he is a genius – but let’s face it – he is a businessman.
Can we talk? TV and radio talk shows
A great opportunity to raise your profile, talk shows are always looking for dynamic guests who are informative and entertaining and can keep audiences tuned in.
3 talk show formats (you’ll know ahead of time which one you’re doing):
- You’re it. You’re the only guest talking with the show’s host. If it’s a good news story, you’ll be on the same page. If you’re talking about an issue, you may be taking opposite sides and debating.
- You’re part of a panel with other guests who will likely have different points of view. The host will play moderator and provoke debate if there’s a lull.
- You’re taking calls from listeners and viewers.
Talk shows are usually broadcast live to air. Think of a talk show appearance as a conversation rather than a sermon. Everyone likes to eavesdrop on a conversation. No one likes to be lectured to.
If you get into a debate….always take the moral high ground and stay on the right side of an issue. Calmly state your key points and back them up with facts. Don’t respond to hostility, don’t get flustered and don’t take any of it personally.
Say it with pictures – television interviews
- Deadlines are usually morning, noon and afternoon.
- Brief stories – 60 or 90 seconds, with 20-second soundbites.
- Strong visuals are key to TV news. Show people doing things and have interesting things going on in the background.
- Interviews are usually taped on location and then edited (rarely live).
- Talk with the reporter and ignore the camera.
- Viewers are both watching and listening to your interview so pay attention to your body language.
TV interviews – the right tips:
- Dress right: blue / gray best, avoid bright colours or stripes
- Sit right: straight in the chair, lean slightly forward
- Stand right: straight with your feet shoulder width apart, one foot slightly ahead of the other, don’t rock
- Move right: talk with your head, shoulders, hands, use gestures to reinforce your key points
- Emote right: expression should match what you’re saying
- Look right: look the reporter, not the camera
- Talk right: short, simple and lead with your strongest messages, assume the microphone is always on
- Leave right: no heavy sighs of relief, grimaces or bolting for the door.