interview quick tips – part 2

On the air – radio interviews

  • Deadlines are usually hourly.
  • News stories and newscasts are very brief – 30-second stories with a 10-second soundbite.
  • Most interviews will be done by phone, taped and edited for broadcast.
  • Reporters may show up for events and announcements.
  • Radio listeners only hear you once. They can’t reread what you’ve just said so speak clearly, simply and slowly.
  • Use short and complete sentences.
  • Energize your voice to give it character and colour and grab listeners’ attention.
  • Smile (radio pros call this “putting teeth in it”). Listeners won’t see your ear-to-ear grin but they’ll hear it in your voice.