[tweetmeme source=”storylinePR” only_single=false][tweetmeme source=”storyline” only_single=false]Social networking has changed the way we do business and how we are able to get news and source information faster. This is especially true in the world of PR. The “new” news world is a world where deadlines matter and journalists are expanding the ways in which they interact with the use of search and social networks to find story ideas, source experts or people/companies. According to the “2010 PRWeek/PR Newswire Media Survey“:
- 54% of Canadian journalists use blogs and Twitter for research and also report being pitched via Facebook and Twitter.
- Journalists are also using websites in their research, with the majority acquiring information through a company’s website and then transitioning to the company’s blog to get more information on a specific business.
In order to participate and succeed