Passion creates purpose.

With Valentine’s Day approaching, I thought it would be perfect timing for a blog post on passion and business and when that all comes together.

How it all started.

I fell in love for the first time when I was just 13yrs old. It was a 35mm Nikon FG20. I still have it (and sometimes shoot with it) today. Photography quickly become a passion. It’s a difficult feeling to explain, but when I get behind the lens of a camera, there’s this invisible connection for me. No matter what’s going on in that moment, nothing else exists.

Several years later I found myself at college, learning all I could about marketing, PR and dreaming about owning my own company one day. I had fallen in love for a second time and I considered myself lucky to have had fallen so deeply – not once, but twice. I continued taking photography classes while studying at school, working for the school newspaper as, you guessed it, photographer and then photo editor.

I would spend the next 10 years or so strategizing and executing marketing plans for big brand companies, thankful for the opportunity to glean knowledge and practical skills from the very best in business, while continuing with my love for photography.

When your heart is in it.

If there’s something I’ve learned about passion and purpose over the years, it’s that your heart needs to be in it. You need to be personally connected to be fully committed. The work you churn out is quite different when you are vs. ‘enjoying’ what you do. Sometimes that means choosing passion over money, (at least in the very beginning). Here’s quote that comes to mind by Howard Thurman;

“Don’t ask what the world needs.
Ask what makes you come alive, and go do it.
Because what the world needs is people who have come alive.”

I tell my little one all the time… ‘Don’t just find something you like, find something you love.’ It’s important. Everybody should have a deep passion for those things that make an invisible connection for them to a place that has meaning. #PassionCreatesPurpose

I so look forward to sharing the next phase of my business that combines both these passions in the coming weeks. In the meantime, I would love to hear how you’ve incorporated your own passion into what you do everyday. Please share!


About the Author Deanna White has always been passionate about marketing and public relations. Owner of storylinePR, Deanna is best known for taking it beyond the pitch. For building brands & bottom lines with the right channels to share your story.