bloggers are big money for brands

In a recent article in the Globe and Mail, Mommy bloggers are gaining clout – and retailers are taking notice.  When mommy blogging began, the idea was that young mothers could create a virtual network with each other and exchange ideas. That’s before retailers realized that there was big money to be made using mommy bloggers in their marketing strategy. WalMart got it right a few years back when they launched Walmart Moms – Real mom bloggers who share real experiences, offering advice and conversation on topics from babies to frugal living.

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a gift that lasts a lifetime

[tweetmeme source=”storylinePR” only_single=false]I introduced reading to my daughter at an early age.  Perhaps it is because of my line of business, but I have witnessed firsthand how reading creates a strong foundation for children. Word recognition, comprehension abilities, listening skills and self-confidence building are all fostered through the reading experience.   It is a proven fact that children who develop a love for books and reading have a better chance at success in school and in later life.

That’s why storylinePR is supporting the Ottawa Citizen Raise-a-Reader campaign whose goal is to increase awareness and raise money for children’s literacy programs in Ottawa.   This years’ Ottawa Citizen Raise a Reader Day is scheduled for Wednesday, September 29, 2010.  All funds will to be distributed to charities with family literacy programs through the Ottawa Citizen Literacy Foundation through the Community Foundation of Ottawa.

For me, I find the greatest benefit is in the parent/child reading experience itself.  It comes from the cuddle, the bonding, the joy of the moment and witnessing the learning process.  If you’re a parent, I’m sure you can understand that sentiment. No matter how crazy my business is, I always take time to ready to my daughter, every single day.  Instilling a love of reading in a child is giving them a gift which will last a lifetime!

connecting the dots

Every parent can appreciate the strong foundation for the school years that reading at home creates for the preschooler. Word recognition, comprehension abilities, and listening skills are all fostered through the parent – child reading experience. The greatest benefit of preschool reading is in the experience itself. It comes from the cuddle, the bonding, the joy of the moment and the learning process. Parent-to-parent, I’m sure you can understand that sentiment. I have witnessed evidence to support this with my three year old daughter, Madeline.

Madeline enjoyed reading stories and would beam with joy when I changed the main character’s name to her own name. Creative writing is my business, so I began spinning new stories for Madeline with all her favorite things woven into each adventure. It makes learning entertaining because she is reading about herself, her friends and family making it a unique and fun experience. She has benefited tremendously and enjoys story time more than ever! Originally created for Madeline as the star of the story, they encourage her to read with my input into positive, healthy and wholesome messaging. Instead of providing these stories just to my Madeline, I wanted to broaden my enjoyment and share these stories for other parents to experience with their own children… and shortly after – Storyline for kids was born.

I read a commencement address some time ago made to students of Stanford by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios that really hit home. If you haven’t read it – I suggest you google it – well worth the read. He spoke about his life experiences and one story in particular was about how you can’t connect the dots looking forward; you can only connect them looking backwards into past events. Who knew when I created these stories for Madeline that they would naturally evolve into my business and be such a huge hit for parents. I have created three stories so far and intend to create many more. At the time, I figured any extra incentive which can encourage Madeline to enjoy reading had to be positive. But now looking back and connecting the dots – it all makes sense now. A truly a humbling experience.

Like the address Steve Jobs made, I will leave you with one parting thought… No matter how busy your business life is, remember the importance of the reading experience and PLEASE READ WITH YOUR CHILD! Instilling a love of reading in a child is giving them a gift which will last a lifetime!