bloggers are big money for brands

In a recent article in the Globe and Mail, Mommy bloggers are gaining clout – and retailers are taking notice.  When mommy blogging began, the idea was that young mothers could create a virtual network with each other and exchange ideas. That’s before retailers realized that there was big money to be made using mommy bloggers in their marketing strategy. WalMart got it right a few years back when they launched Walmart Moms – Real mom bloggers who share real experiences, offering advice and conversation on topics from babies to frugal living.

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