Business guts, signs & opportunities.



Fearlessly moving forward

I’ve been working hard behind the scenes for a few months now on a new focus that essentially requires rewiring and a reboot of my business. While I am very excited and have a target date set as the goal, my rate of momentum has slowed a tiny bit.

My fellow entrepreneurial friends will understand the moments of trepidation and self doubt that comes with high risk and ambitious plans.

That is until I was contacted by a VERY influential and high profile person, (from what will be my new target audience), who asked me for the very same thing I’ve been working on. How synchronous is that?

As I mentioned, I have been working behind the scenes. I’ve told no one of my plans (except for my financial advisor). This request was out of the blue.

If that wasn’t a sign to fire with all engines, I don’t know what is.

The takeaway

As entrepreneurs, we have to stop shrugging off signs and opportunities as coincidences. We have to believe in ourselves, our business and our abilities, (even if you’re as crazy as me in endeavoring to build a whole new business model). We have to embrace the fear of the unknown with open arms and with child-like wonder and innocence. In the words of Deepak, “Coincidences are not accidents but signals from the universe which can guide us toward our path.”

So, you know, that thing you’ve been seriously thinking about? Go for it! You never know what opportunities will present themselves along the way.

About the Author Deanna White has always been passionate about marketing and public relations. Owner of storylinePR, Deanna is best known for taking it beyond the pitch. For building brands & bottom lines with the right channels to share your story.

happy holidays

We are officially turning off computers and cell phones and turning on the answering service, our Christmas lights & Christmas spirit.

We’ll turn it all back on, (and off), January 2nd, 2012 when we re-open shop after the holidays.

We want to take this opportunity to extend our warmest wishes to our clients for the valued business and colleagues for the continued support.

May your most cherished moments with friends & family this holiday become your favourite memories.


top 5 things we love about working and playing in Ottawa, Canada’s Capital

1. Quality of life.

Ottawa ranked 14th on the overall quality of living ranking, (2nd in North America). Mercer Human Resources Consulting 2010 worldwide survey.

2. We can breathe in and out.

Forbes Magazine rated Otawa as the 4th cleanest city out of 300 major cities of the world.

3. Becoming one with nature.

Ottawa is one of the greenest capitals in the world with Gatineau Park, (361 square kilometres of awesome green space), practically in our
back yard.

4. We feel like tourists every day!

Ottawa hosts more than 35 major festivals per year and has the highest concentration of museums of any region in Canada.

5. Ohm…..

There’s nothing more relaxing than a drive or stroll along the Rideau Canal to wind down after a long day-  which transforms into the world’s largest skating rink each year.

The -40° temperature in winter? (Not so much!) 
Happy Canada Day!

my story about risk


I began Storyline after a lifestyle change to Ottawa from Toronto and here is my story.

I was working for a big brand company in Toronto for almost ten years.  Although I loved my job and the unique culture of the organization, I was realizing my quality of life was suffering. I was beginning to resent the 2 plus hours I spent in my car travelling to and from – despite the fact that I was living relatively close to the office.  The impersonal facade of Toronto started to take its toll.  I began to question everything and my spirit was slowly being eroded. 

When my best friend, who was going through a personal dilemma as well, asked me to pack my bags and go on a weekend adventure with her,  I didn’t hesitate.  We had no destination in mind and started driving east.  Time flew by quickly in the car. After getting caught up on our lives as only best friends can – we looked up and saw the sign to Ottawa and instinctively took the exit. 

Next stop  – the Château Laurier.  I instantly fell in love with the city and throughout the entire weekend, I kept remarking about how I was going to retire in Ottawa some day.  We began to confide in each other about the frustrations we were experiencing in our lives… and every now and again, I interjected my retirement plans. After a few too many martini’s, and listening to my girlfriend’s predicament, I told her that it was high time she take more risks in life. She just simply turned the mirror around and asked “If you love Ottawa so much – What are you waiting for?”  Without skipping a beat – I responded with “You’re absolutely right”.   

The next thing I knew – I was informing my friends and family about my plans for a “lifestyle change” and started doing my research.  I began to look for a place to live, hired a moving truck and handed in my resignation to an organization that had been like family to me.  Gusty? – Perhaps.  Much needed – Definitely. 

I spent the first few months discovering the Gatineau Hills behind a camera lens and soaking up the wonderful culture – absorbing as much of the city that I could possibly drink in.  It was very rejuvenating and cleansing for my soul and was instantly happier spiritually.  I haven’t looked back since and have no regrets. 

Shortly after my move, Storyline was born – a labour of love that took ingenuity to get off the ground… it meant brushing up on my high school French, networking, meeting new people, finding communications and PR circles and getting connected. Something that doesn’t happen overnight, but I was finally content personally and was confident that with a lot of hard work and persistence – it would pay off… and it has. I have met some wonderful clients, friends and colleagues over the years who have been very loyal.   Ottawa was exactly the breathe of fresh air I was looking for and I am thankful that I had fortitude to follow my own advice – “Sometimes, you just have to take a few risks in life”.

To this day, several years later, my friends all ask me when I am moving back to Toronto and why I love Ottawa so much – and I simply respond by saying, “because my drycleaner smiles and waves at me when I walk by”.