Instagram is literally all about photos. For photographers, it’s match made in heaven. In this post, we’re sharing tips and articles we found insightful on using Instagram for your photography business. Enjoy!
If you’re using social media to promote your work, pay close attention to the algorithm of Facebook, Twitter and alike. Monitor their blogs for updates and stay ahead of the curve, continually adjusting your strategy to ensure you’re getting the best ROI.
Why be on Instagram.
If you’re not already on Instagram, this article will make you want to give Instagram a try. ‘Seven reasons why photographers need to be on Instagram‘ via Scott Kelby.
Let your audience find you.
Is your ideal client on Facebook? Twitter? Be there with Instagram. Not only does Instagram build followers through the mobile-only network, but it also provides the ability to cross publish images onto Facebook and twitter – thus, reaching two distinct demographics.
If your clients are on Instagram, shouldn’t you be, too?
There are some great tips in this article. ‘How to effectively promote your photography on Instagram‘… Read it here.
Get more engagement.
Get more engagement from your followers on Instagram adding a story to almost each image. And for the love of marketing, be sure you use the right hashtags to capture your audience!
How to create a presence.
Here’s another great article worth sharing on Instagram. Vancouver based photographer, Robin Ryan believes it’s a great tool to not only create community, but also to become a better photographer and wrote a great article on ’12 Steps to Success with Instagram’. Check it out here.
How much is too much?
The unspoken Instagram rule is one or two photos maximum per day. If you want to post more, run a blog. (more on that in the coming weeks when we post a blog series on blogging. Stay selective, interesting, creative and stay tuned.
About the Author
Deanna White is owner and publicist for storylinePR, exclusive PR firm & marketing agent to Ottawa’s most talented fine art photographers. Learn more and connect at www.storylinepr.ca