Of all the content marketing tools, I’m a big advocate of email marketing. Not only is it a cost effective as part of any content strategy… it works. Here’s why:
One of the best things about email, (and automated email marketing in particular), is that it enables you to create personal experiences that speak directly to your audience. There’s power in personalization.
2. Best ROI
The ROI is impressive – and then some. According to Forrester Research “…companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” What other tool can give you that kind of return?
Email far surpasses the social media giants where generating customers is concerned. In fact, it’s 40 times more effective than Facebook and Twitter. That’s because email is a less distracting environment for a conversation / transaction. Which is a good segue into our next point.
Your audience is already engaged. They voluntarily raised their hands and asked to receive information from you (assuming they opted-in) and are potentially interested in buying from you. You can’t get more sales ready than that!
Using the online email marketing tools, you can see who opened your email; when they opened it; how many times they opened it; and what links they clicked through to – indicating their individual interests. That’s pretty powerful information at your fingertips!
It’s not for everyone. It takes time and effort to build an effective email marketing strategy that’s right for your business. Here’s a long list of email marketing tools available. We’ve tried a few and have our go-to. How about you? Please share your preferred and post your reasons for using in the comments.
About the Author
Deanna White is owner and publicist for storylinePR, exclusive PR firm & marketing agent to Ottawa’s most talented fine art photographers. “Because we know instead of marketing your work, you’d much rather be creating it.” www.storylinepr.ca