The following quote comes to mind as we share our next topic… “Photography is the story I fail to put into words.”- Destin Sparks. Blogging is an important part of your marketing mix and your strategy should be thoughtfully considered. This week were sharing some great tips and articles we found on the web about blogging for your photography business.
Why you should be blogging.
There are many reasons why you should blog about your photography business. We found Bryan Caporicci summed it up best with these 7 reasons:
- Build credibility with prospects who may not know you or what you do.
- Show authority to new and existing clients.
- Establish trust and build confidence with your prospects.
- Create value first instead of coming across as “sales-y”.
- Give people a reason to bookmark, connect with and re-visit your website.
- Talk about more than just your most recent photos.
- Guide prospects to the “next step” in your sales process.
More than just pictures, you need to actual write about your work.
Write about the photo you’re featuring on your blog. What inspired you? What’s special about it? Is there a story behind it? Readers want to know about you and your work. Keyword stuffing won’t accomplish that.
Rank Higher in Search Engine
Do you have a WordPress blog? (Or any blog for that matter). Showing up on the first page of search engine results can seem like an impossible task. These easy tips will help you be on your way to getting more traffic and prospective clients to your blog by ranking higher in search engines. Here’s a great resource: Easy WordPress SEO Tips for Photographers.
Keep it fresh for SEO
Having fresh content on your site is one of the best ways to let Google know that your site is active, (which gives you better rankings), and shows your customers that you are busy. Be sure you optimize for search. SEO is key.
Position yourself as an authority & expert.
Reach out to online editors and bloggers. Get featured on other blogs then promote the feature to your clients, in your website, social media etc…
Unsure of what to blog about?
Here’s some inspiration: 21 Blog Topic Ideas For Photographers – Blog More And Get Clients
About the Author
Deanna White is owner and publicist for storylinePR, exclusive PR firm & marketing agent to Ottawa’s most talented fine art photographers. Learn more and connect at www.storylinepr.ca