Deanna White, Chief Storyteller for Storyline, has always been passionate about public relations. Working on both the agency and client side for big brand companies allowed her to gain a detailed understanding of the power of PR, and what it can do for organizations and individuals. Deanna moved to Ottawa from Toronto for a lifestyle change in early 2000.

Soon after her arrival in the National Capital region, Deanna served on the board of the Canadian Marketing Association as Vice-President and Director of Public Relations, responsible for creating awareness and generating publicity. She continued that momentum and started developing effective news stories for other organizations and individuals, building credibility and shaping perceptions for her clients, one storyline at a time.