Our blog

Looking for expert PR advice? We have you covered. Want to know develop effective PR campaigns that result in online engagement and new leads for your business? We’re your source. Looking for trends and best practices when it comes to your PR communications?  Look no further.

It’s all here… You can link directly to storylinePR’s blog to get all the latest, or simply click on the best articles based on popularity for posts with the most reads.

transition from tradition

Old Spice became the number one body wash for men —ultimately creating one of the fastest-growing and most popular interactive campaigns in history. Within days, Old spice was ranked 8 of 11 most popular videos on YouTube, (generating over 5.9 billion views), and quickly became the #1, all time, most viewed, branded YouTube channel. Read the rest of this entry →

are you hearing the whole conversation?

There are many tools that are 100% free that monitor your social media activities and sends you an email in real-time, so that you can stay on top of what is being said about your brand, products and services. Here are our top three… Read the rest of this entry →

thinking outside the QR box

If you are one of 20.1 million Canadian mobile device owners, you’ll likely heard of QR codes. If you are a business owner or in the communications field, you are likely using them.  That’s smart, because according to comSCORE, Canadians scanned 1.3 million QR Codes in June 2011 with Ontario leading the way at 48% of all QR Codes scanned. Read the rest of this entry →

social media PR tools to watch in 2012

Technology and social media continue to evolve and we admit it…  it can be incredibly hard to keep up sometimes. In 2012, brand presence on variety of social platforms will be absolutely essential for business … but which ones do you choose? We identified the top 3 key platforms that we believe will be most popular for business in the coming year, offering a well-rounded approach to social media PR in 2012. Read the rest of this entry →

Challenge your PR in 2012

Although human analysis is certainly an important part of monitoring, it’s just not humanly possible to do it all. Organizations who are serious about reputation management and building brand/consumer loyalty in 2012 are increasingly turning to social tools that plug into business processes to measure online conversations.  Read the rest of this entry →

infographics – fad or future?

Infographics seems to be all the rage in social media. Companies are quick to recognize the benefits to communicate ideas and present complex concepts quickly in an easily understandable fashion.  With imbedded links, it is said that using infographics in your social media communications will dramatically increase our readership when intelligent SEO is built in. Read the rest of this entry →

beyond 140 characters

The majority of small and medium-sized business have well established brands on social media networks, (Twitter, LinkedIn and Facebook), however, expanding communication channels in social media can be easily incorporated with intensifying results. Read the rest  of this entry →

social media PR checklist for better results

There are many new developments to the world of PR. Today, a solid social media strategy is a must for every business. Here are 5 questions to ask yourself when developing your social media communications strategy. Read the rest of this entry →

5 ways to issue your news

Issuing regular, professionally written news releases will open doors to the media and can have positive outcome on your business. But before putting pen to paper, think about how you want to issue your news. News releases are often lumped together as one single PR tool, however, there are different types of news releases with subtle differences in how they convey your message to the media. Read the rest of this entry →

open the door to PR possibilities

I’ve always admired local entrepreneurs who aspire to, and succeed, in winning local business awards. It’s a great way to promote your professional profile and create a greater awareness with customers and media. Make a note of the upcoming application deadlines for the following local business award opportunities and considering adding one or two to your 2012/2013 communications plan. Read the rest of this entry →

exchanging perspectives

There’s an old proverb that reads, “Show me your friends and I’ll tell you who you are.”  Read the rest of this entry →

PR that hits home (run)

I see many posts from industry bloggers on “PR gone wrong”, but rarely do I see examples of PR campaigns that are well executed. I thought I would share this one that hit the ball out of the park to demonstrate the various elements that contributed to making it such a great campaign. Read the rest of this entry →

getting engaged

Public Relations, by definition, includes ongoing activities to ensure your company has a strong public image. There are many elements of PR that can help you do this with the net effect of increasing website traffic, optimizing search engine rankings, and ultimately creating new business. Here are few… Read the rest of this entry →

the joke’s on who exactly?

I’m all for companies who issue releases that provide a little humour for the entertainment value on April Fool’s Day – as long as it is obvious and all good and all in fun. There’s a belief that all publicity is good publicity… but is it really? Read the rest of this entry →

add a little Google juice to your PR.

One of the most effective ways to tap into news about your industry is through Google Alerts. Not only is it free, but also provides you with some valuable insight and enhances your PR efforts. Read the rest of this entry →