Deanna White

Marketing and Communications Executive – Ottawa

Professional Summary

Significant and practical hands-on experience creating innovative and results-driven marketing strategies that build credibility, brand awareness and revenue.

Core Competencies Expertise
  • Strategic thinker
  • Seasoned decision maker
  • Influential presenter
  • Effective leader and team builder
  • Revenue and budget management
  • Marketing strategy development
  • Media relations and corporate branding
  • Lead generation and communication planning
  • Content and digital media management

Professional Experiences

Director of Marketing and Partner Relations
November 2005 – Present (11 years) Ottawa, ON

  • Lead generation strategies for North American Fortune 100
  • Creating and executing marketing, communications and digital PR plans
  • Content creation for various sales and marketing channels
  • Developing partnerships and alliances with key stakeholders and media
  • Oversee procurement with a 80% success rate and generating over 2.9 million in RFP revenue

Public Relations & Communications Consultant
March 2000 – Present (16 years) Ottawa, ON

  • Marketing & PR strategy development
  • Manage content creation for social & traditional media
  • Deliver revenue generating channels through partner outreach and promotion

Regional Manager, Fundraising
January 2001 – November 2003 (3 years) Eastern Ontario

  • Managed fundraising programs and revenue for Eastern and South Eastern Ontario
  • Provided leadership to volunteers and field staff of fourteen
  • Developed and implemented operating fundraising budgets and marketing plans
  • Built community relationships to increase awareness and revenue

Director of Marketing
December 1993 – February 2000 (7 years) Toronto, ON

  • Managed Canada-wide advertising and sales promotion campaigns
  • Progressive positions: Marketing Coordinator; Communications Specialist; Marketing Manager and Director of Marketing


Georgian College 1991
Advertising and Marketing Communications

Professional Development

Digital Strategy Certification
Google and Hubspot
January 2017- Present
Communications and Strategy
Alliance for Equality of Blind Canadians
September 2016 – Present
Communications Committee
Beechwood Village Alliance
2014 – 2016 (2 years)
St. Brigid School Council
2011 – Present (6 years)
Board Chair & Marketing Committee Lead
Women’s Business Network of Ottawa
2010 – 2014 (4 years)
Director & Vice President of Public Relations
Canadian Marketing Association
2001 – 2004 (3 years)
Chair Communications Committee
Ottawa Little Theatre
2000 – 2002 (2 years)
Industry Leader
Ontario Tourism Partnership Committee
1999 – 2000 (1 year)


“Deanna is one of those rare marketing professionals who combine a tremendous creative aptitude with years of practical hands-on marketing expertise ensuring that the ideas and programs that she conceives are virtually always on the money. She is customer focused, a natural leader and is a pleasure to have on the team. I recommend her without hesitation.” – Board member, T-Base Communications

“Deanna is simply amazing. There are few people I have worked with that can create and prepare a unique angle to communications so expertly. She is truly exceptional when it comes to strategy development and brings her creativity to every project to create something clever and amazing every time. I highly recommend Deanna for all your PR needs. Simply put – she’s is outstanding in her field.” – Owner & Photographer, Client

“Deanna is a valuable resource for our company. She always provides strong and reliable advice based upon a deep understanding of the media and solid research. Deanna takes the time to understand the client’s current market position, multiple audience groups, and their correlation to the related brand enhancement messaging.” Owner, Creative Agency

“I have hired Deanna on numerous occasions as she consistently develops superb business plans and marketing strategies and creates the appropriate marketing plans to coincide with the client’s requirements, with great results!” Marketing Professional, Client

Professional References

Supplied upon request.