Today, there’s a social network for everything. Of course, it doesn’t make sense to invest time and effort in a particular social network if your clients are not there. How do you determine where they spend their time?
The easiest way is to ask. Add a survey to your next newsletter, blog or website and ask customers if they are active on Twitter, Facebook, YouTube and LinkedIn.
I have added a link to the following poll at the bottom of my email signature. It helps me determine where my target market hangs out. I invite you to vote too! [polldaddy poll=3977347]
Polls are an effective way to find out where your customers can be found, targeted and communicated to in an environment where they already spend their time.