I get calls from clients all the time asking me what makes a release newsworthy. This is not a subjective question, but rather an objective one – and that’s exactly what you have to be when writing a release about yourself and your company. I featured this on my blog some time ago – and its worthwhile to post again. While the media landscape has changed since the original post, the topics reporters write about and editors look for – has not. This is, by no means, an all-encompassing list, but to be used as a general guideline… so here it is again.
Newsworthy Questionnaire – Top Ten
- Are you starting a new business or are you introducing a new product / service into the marketplace?
- Has your company reached a major milestone?
- Have you recently had a corporate restructure or expansion?
- Do you have industry leading news and want to make a statement of position regarding a local, regional or national issue?
- Are you forming a new strategic partnership or alliance or recently had a merger or acquisition?
- Has your business moved into a leadership position within your industry?
- Have you obtained a new or significant customer by winning a high profiled client account or contract?
- Has your organization recently met some kind of unusual challenge or risen above adversity?
- Has an individual in your business has been named to serve in a leadership position in a community, professional or charitable organization?
- Is a representative from your company making a public appearance, sponsoring a workshop, seminar, or conference?
If you can answer an enthusiastic YES to any of the these questions, I suggest you may have something newsworthy for media coverage in web, print and/or broadcast media. ..(with the right “hook” … more on that with the next post – so stay tuned).