what makes news, well… “news”?

I get calls from clients all the time asking me what makes a release newsworthy.  This is not a subjective question, but rather an objective one – and that’s exactly what you have to be when writing a release about yourself and your company. I featured this on my blog some time ago – and its worthwhile to post again.  While the media landscape has changed since the original post,  the topics reporters write about and editors look for – has not.   This is, by no means, an all-encompassing list, but to be used as a general guideline… so here it is again.

Newsworthy Questionnaire – Top TenTop Ten logo

  1. Are you starting a new business or are you introducing a new product / service into the marketplace?
  2. Has your company reached a major milestone?
  3. Have you recently had a corporate restructure or expansion?
  4. Do you have industry leading news and want to make a statement of position regarding a local, regional or national issue?
  5. Are you forming a new strategic partnership or alliance or recently had a merger or acquisition?
  6. Has your business moved into a leadership position within your industry?
  7. Have you obtained a new or significant customer by winning a high profiled client account or contract?
  8. Has your organization recently met some kind of unusual challenge or risen above adversity?
  9. Has an individual in your business has been named to serve in a leadership position in a community, professional or charitable organization?
  10. Is a representative from your company making a public appearance, sponsoring a workshop, seminar, or conference?

If you can answer an enthusiastic YES to any of the these questions, I suggest you may have something newsworthy for media coverage in web, print and/or broadcast media. ..(with the right “hook” … more on that with the next post – so stay tuned).

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