We’ve been almost as busy as Santa’s elves in our own little workshop, gearing up for a special promotion that we will be posting on our blog in the New Year. It’s the gift that keeps giving on a monthly basis in 2013.
In the meantime, we wanted to take this opportunity to wish our readers the best this holiday season and thought we would leave you with our Top 3 Holiday PR Tips. From our family to yours, we extend our warmest wishes this holiday season. Enjoy!
1. Thank a Journalist
Did your company get media coverage in 2012?
A simple Christmas card with a personal hand-written thank you note to a helpful journalist is a nice way to express your appreciation – and keep you top of mind for 2013!
2. Create a Holiday Gift Guide
Creating a holiday gift guide is a great opportunity to showcase visuals. product information and pricing – everything a potential customer would need to make a purchase.
Focus on budgets, something everyone is keeping in mind when doing their holiday shopping. Sample headlines could be…
“25 (your industry) gift items for $25 and under.”
“Holiday gift ideas for $10 or less.”
You could also focus on lifestyle with
“For the (fill in the blank) enthusiast.”
You get the idea. It works well for service based businesses too! Post your holiday gift guide on your blog. Tweet it. Post it to Facebook. Pin it to Pinterest.
3. Reward your Customers
Create a special promotion exclusive to your existing customers that they can take advantage of in 2013. It will bring one-time customers back and loyal customers will appreciate the offer of loyalty in return.