the past, present and future of PR

Further to my earlier post about infographics, I asked readers if they thought they were a fad or the future. They seem to be growing daily and will only increase with advent of PR3.0.  (And just when you were just getting the hang of PR2.0 :).  I was pleasingly surprised when I stumbled across this infographic that gives a brief history of the top PR campaigns over time.  (originally provided by PRWeb). 

Here are some of my favourites.

  • Ivy Lee wrote the first press release in 1906 which was printed verbatim in the New York Times  – and thus – crisis PR was born.
  • US egg production has increased from to 6.5 billion today from the clever endorsements from the medical industry. The Egg Farmers of Canada continues to do a fabulous job of promoting the health benefits of including eggs in our diet with their “Get Cracking Campaign”.
  • The Coca-Cola PR example is a classic, (no pun intended).  I remember writing my first PR paper in college on this very subject. World War II saw Coke sales plummet along with spirits and optimism for the future. Coca-Cola managed to persuade the US War Department that Coke was crucial to the war effort and announced that “every man in uniform gets a bottle of Coke for just 5 cents, no matter where they are and at whatever cost [to the company]”.  Number of bottles of Coca-Cola consumed during the war by troops? A whopping $5 Billion!

The PR tactics used in these few examples are so simple, yet so effective. What other PR campaigns can you think of, from past or present, that have resulted in these kinds of sales growth over time? Can’t wait to see what PR3.0 has in store!

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3 thoughts on “the past, present and future of PR

    • Thanks for featuring in your post, Jayna! You’re right, the list of available PR tools just keeps growing. Personally, I love infographics. They are a great way for companies to demonstrate the latest industry trends and stats succinctly and effectively. Especially in today’s time-crunched world with target audiences accustomed to reading information in 140 characters or less!


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