I can fully appreciate how time consuming and frustrating it can be for photographers to market their own work. I understand that all you really want to do is create it. One of the many reasons storylinePR Photo Marketing exists.
When it comes to marketing, I know you’re looking for that one single magic bullet. Want to know what social content works best for your photography business? One word… experiment! You need to experiment to find out. Take advantage of the wealth of information at your finger tips using the built-in analytic tools of the social platforms you use.
How to REALLY attract and engage thousands of followers.
People who offer ‘the’ one stop solution to fix all your social media woes with the promise of increasing your audience and generating thousands of engaged followers are not providing you value. I’ve known some so-called ‘gurus’ who use negative selling. That is, they show you what’s not working, (eroding your confidence in your own skills in the process), so that you buy their magic bullet, only to find it’s not magic at all. It’s a dud.
They use this technique to sell you, yet even more magical bullets – and guess what? They’re duds too and soon you will have spent good money after bad to be exactly in the same place you started. The e-books, programs, cheat sheets, courses and other short-cuts to social media success can sometimes be helpful with some good tips, but they will never give you the thousands of engaged fans they promise. Here’s the thing. There is no magic bullet.
Your audience is unique to you. No one else.
Don’t get me wrong. There are ethical social media consultants who work alongside you and who can show you the ropes. There are also wonderful virtual assistants that know how to expertly utilize social analytics & can manage your social media channels for you. You’ll learn very quickly if they are providing you value.
Listen, your audience is unique to you. No one else. Promote your brand authentically and organically. Have conversations and dive into those built-in analytics I mention. THEY hold the magic you’re looking for.
About the Author
Deanna White is owner and publicist for storylinePR, exclusive PR firm & marketing agent to Ottawa’s most talented fine art photographers.