Remember when I said I had big plans for 2016? Well, I’m thrilled to announce that StorylinePR has refocused to become a marketing & PR agency for fine art photographers.
Some might say I have changed tack 180 degrees and strategic direction completely, to which I would answer – “Not really.”
You see, when I first created storylinePR, I tried connect my business to my love for photography. In fact, back then, it was known as Storyline Photo Marketing. Here’s a bit of background to that story…
Upon graduation, I had grandiose ideas with images of photos on a gallery wall and me doing the PR to make that happen. College was great at teaching us hands-on skills to develop our talent, (not so great at helping us articulate a vision.)
Right after school, I put that practical knowledge to work at a big brand company in marketing and PR for almost a decade. I absolutely loved my job and learned a great deal, but my quality of life began to suffer. I found myself packing my things (and my vision) and moving to Ottawa in 2000.
To feel more at home than I already (instantly) did, I took a few weekend photography courses in the Gatineau Hills and registered my business as Storyline Photo Marketing. Through referrals of friends and colleagues, my business morphed into a communications and media relations company known as storylinePR. (my other love)
“The universe knows exactly where you’re going, even if you don’t”
As I grew my PR business, I continued to pursue my love for photography on a personal level while providing PR services to small business. Along the way, I met some pretty amazing local artists, (photographers in particular), that I deeply admired.
In conversation with this group, I often heard how difficult it is to get their work noticed by the right audience and how frustrating and time consuming it was to market their own work when all they really wanted to do was focus on creating it. And then that’s when it happened. That ‘ah ha’ moment. A partnership between marketer and photographer, both subjects I knew intimately well.
You know that saying? ‘The universe knows where you’re going even if you don’t?‘ It really does. Timing and experiences play a huge factor and I feel as if everything I have done up to this point has guided me here. That I’ve finally created the business I’ve envisioned with subject expertise I’m so passionate about.
The connections I’ve made and relationships I’ve built over the years with magazines, publishers, galleries and agencies was in some small way, significant.
About the Author
Deanna White is owner and publicist for storylinePR, exclusive PR firm & marketing agent to Ottawa’s most talented fine art photographers. Learn more and connect at www.storylinepr.ca