Social media PR editorial calendar

Image of Twitter bird Who doesn’t love lists? If you’re like us, writing it down, whether on paper or in your mobile while on the fly, is a part of your every day and helps you get through it all. Your social media content and media pitches shouldn’t be any different.

Your channels should reflect a consistent theme each month.  To help keep your tweets, posts and media pitches organized, we suggest building yourself an editorial themed calendar for each quarter.  Record all your channels down the left hand column and the months of each quarter along the top. For each month in your Social Media PR Editorial Calendar, ask yourself: What would that theme be? Perhaps there’s a celebratory month related to your business or you want your theme to be focused on a national holiday.

The next step is to reflect that theme with content across your various channels. Try not to post that same content across all channels. Instead, think of your audience of each channel and how you can re-articulate your theme that best reflects their interest. For each platform, ask yourself: What would be the main focus of my content that best embodies this theme for (twitter for example) and will be engaging?  Do this for each channel and schedule as needed. We’ve also posted a Social Media Calendar Infographic on our Facebook page for start-ups or SMEs. Perfect for new on-boarding interns or staff!

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Deanna White has always been passionate about marketing and public relations. Owner of storylinePR, Deanna is best known for taking it beyond the pitch. For building brands & bottom lines with the right channels to share your story. www.storylinepr.ca.

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