We’re often asked by our clients who are new to social media to define the various channels for them in terms that they can understand. We stumbled across a post on LinkedIn that we particularly liked that described a few channels in context of daily business life and we added a few more channels of our own. We’ve been using this analogy ever since.
Facebook Pages is your ad agency.
It’s where you display your best television, print, or radio ad, direct mail piece and news release with strong call to action. It’s also place to connect with your audience and is a direct line to your customer service department.
Twitter is your neighbourhood coffee shop.
It’s where you stop to grab a quick java, see the same people, exchange comments and get caught up on current events while standing in line. (We can’t take credit for this one – source: LinkedIn – but we loved it).
LinkedIn is Tuesday’s networking luncheon event.
This is where you connect, find synergies, business opportunities and a place to share and learn from others.
Google+ is the client appreciation office party.
This is where you let your company culture shine through. It’s where you share company milestones, employee recognition and community events you’re involved in with colleagues, customers and prospects.
YouTube is your personal news channel.
It broadcasts for you morning, noon and night. It’s where you get to pick the channels to tune into – and sometimes just for pure entertainment. When you manage a YouTube channel yourself, you become the news anchor.
Pinterest is the workday weekend.
It’s the weekend get-a-way with friends where you can be yourself and express your creativity and personality by sharing photos.
Blogging is writing an email to a friend.
By providing a daily, weekly, or monthly snapshot of your personal and professional profile, you inevitably make some friends along the way. Your online followers are the ones you are writing to. They are the ones you’ve made a connection with by sharing your expertise and passion.
Deanna White has always been passionate about marketing and public relations. Owner of storylinePR, Deanna is best known for taking it beyond the pitch. For building brands & bottom lines with the right channels to share your story. www.storylinepr.ca.