Everyone has their own reasons for integrating PR into their 2010 goals and it should be part of your overall communications program.
To get started, you need to need to ask yourself 3 questions:
- What do we want to accomplish? Increase understanding, awareness, build support?
- What do we want to say?
- Who do we want to reach?
When developing your communications strategy, you should itemize your requirements for media coverage. This should be more than just a statement within your plan… “to create media awareness”. The media outline organizes the process for selecting the appropriate message to accompany the communication strategy.
After you determine your goals, you will need to put plans into place.
The eight-step media outline should help!