I won’t try to pretend that I was always hip to this Twittering thing. In fact, I didn’t see the value in it right away. But gradually, Twitter grew into it’s own for Storyline and became useful a tool for me to network, learn from experts and discover trends in real time.
With that in mind, I took the plunge and created my own twitter feed about a year ago, which you can also follow on my blog. From my own experience, I have compiled a list of 5 solid reasons why I give a tweet about twitter…
News. I get the inside track on the latest industry news. I find Twitter to be absolutely the best online resource I’ve ever encountered for intelligence gathering. (This is the very essence of PR. You either have news or you create it).
Connections. I have found both suppliers and clients through twitter. In my view, anything that builds business relationships where word spreads like wildfire is invaluable.
Sharing. Twitter is a great way for me to connect with like minded individuals that share my passions and area of expertise. I have a network of professionals feeding me “tweets” that they think are valuable to me. And you know what? They are!
Feedback. I quickly discovered that twitter can be extremely efficient for collecting honest and live feedback. It’s the whole transparency aspect of social media and PR that compels me to tweet.
Inspiration. Sparks of inspiration can be found on Twitter and I find it helps jump start new ideas for Storyline, keeping those creative juices flowing.
Everyone has their own reasons to tweet. For me, one of the most fascinating things about Twitter from a public relations perspective is how it has become the “newspaper of record” for so many users. It is now easier than ever to maintain a comprehensive news feed and stay on top of what is happening in my own backyard.
If you’re not following @storyline, why not connect and share your own 140 character short story. I will always follow back those that provide me with the one of the five reasons I give a tweet!