Not unlike personal New Year’s resolutions, one of the biggest challenges for business is keeping up with social media and achieving new milestones. To help you set some new social media goals, consider reviewing your 2014 social strategy with the 5 W’s… Who. What. Where. When. Why. (and How.)
Who will post?
Some business owners manage their own social media platforms and if you have the time and social media savvy, we highly recommend you go this route. But for some, social media is a struggle and opt for hiring someone or use a virtual assistant. Which ever option you choose – remember the voice. It should always be yours.
What content will you post?
Think of the channel and your audience. Planning content is equally important as posting it. You’ll want to ensure its relevant, engaging and focused.
Where will you focus efforts?
It’s important to understand which social media channels work best for your business and work the ones that do. Consider growing your audience by making time to explore other channels.
When do you plan to post?
Keeping consistency is key for continued engagement and we won’t lie… it’s a commitment that takes effort. Look at each channel and decide what frequency is best. We often recommend this ‘starter’ mix to determine your frequency level: Twitter and Facebook – once day, LinkedIn and Google+ – once a week and posting to a blog – monthly.
Why are you doing it?
Many businesses get on the social media bandwagon because its what everyone else is doing. While we believe every business should be there at some level, participation should be well thought out and compliment your overall marketing mix.
How will you measure success?
One of the most important questions to ask yourself all year.
Let us know what questions you’ll ask of your social strategy to meet your 2014 goals by leaving a comment.
Deanna White has always been passionate about marketing and public relations. Owner of storylinePR, Deanna is best known for taking it beyond the pitch. For building brands & bottom lines with the right channels to share your story. www.storylinepr.ca.