- 54% of Canadian journalists use blogs and Twitter for research and also report being pitched via Facebook and Twitter.
- Journalists are also using websites in their research, with the majority acquiring information through a company’s website and then transitioning to the company’s blog to get more information on a specific business.
In order to participate and succeed in the new world of social networks, individuals and organizations are embracing social media as part of their PR strategy. Although it is always recommended to have a sound communications plan before engaging in PR activities, here are a few ideas that can help boost your PR presence online:
- Participate in conversations on Twitter, Facebook and LinkedIn.
- Contribute regularly to a blog for journalists to find you and where you can position your company and yourself as an expert
- Host a video or audio of your news release on your website or blog
- Ensure your online news releases are optimized for SEO so journalists have a greater chance of finding your important announcements
- Create a news room on your website with interactive content for journalists to obtain everything they need to do a story
As the realm of social media expands in media relations, so must our relationships. Media coverage most often comes from building a relationship with a journalist, and with PR2.0, it’s becoming more and more prevalent to establish those relationships through social media.