[tweetmeme source=”storylinePR” only_single=false]Steve Jobs is a phenomenal marketer. He does a great job making everyone believe that they “need” the latest – but just as he did with the music industry – he is painting print and television media into a corner with the Apple Tablet. Don’t get me wrong – I think he is a genius – but let’s face it – he is a businessman. I’ll admit it – I just bought an iPhone. It is my lifeline to organization and access. I didn’t think I needed it when it was first introduced, and now – I don’t know how I would live without it. What amazes me is that Jobs continually creates products to solve a problem and introduces them as revolutionizing the industry (and his) – and then the players then have no choice but to jump on the bandwagon.
Case in point. Look at what happened to the music industry. Apple sold lots of music but completely destroyed the concept of the album and damaged recording labels’ already deteriorating bottom lines. Does Apple hold the same fate for the media? It seems Jobs is throwing out a life-preserver to print and broadcast into what has been a rough sea with a promise of even a greater storm ahead. Some of the institutional media outlets are not buying it. Some are riding the wave. Others are waiting it out.
Technology has changed everything about journalism. The way news is sourced and reported has changed drastically, and now, how the news is being delivered. I don’t know about you, but I still love sitting in a café on a lazy Saturday morning and reading the newspaper. You know… the kind that took up the entire table – where you actually turned the pages and got black ink on your fingers? And I still rush home to make the six o’clock news. I’m intrigued by Jobs’ latest brain child. I can’t help but wonder if it’s going to be another app that people (and the media) can’t live without.