It’s the morning following the onslaught of news releases that you sent off to the media. You start your usual morning routine… pour your coffee, open up your notebook, and check your email / voicemail. To both your horror and delight, the media is actually interested in your release and wants to write a story. If you have never received media attention before, you may be asking yourself, “Now What?” Maybe even panic has taken over. The first thing you need to do is relax. Reporters have a job to do – and so do you. If you keep this in perspective, everything will run smoothly.
Here are my top five tips I give all my clients who are new to dealing with media inquiries.
Know the reporter’s story needs. Make sure that you have obtained in advance the parameters of the interview so that you can be prepared and answer their queries succinctly.
- Do your homework – Speak to the target audience of the publication. It will pay off in the long run.
- Prepare three or four points you want to make in advance and deliver your key messages.
- Use clear language and avoid jargon. Spell it out for the reporter – make their job easy – they will love you for it.
- Practice short, catchy sentences involving your main points that the writer could pick up easily as quotes for the story.
Follow these quick tips and with each interview, you will build confidence and more importantly, a rapport with reporters for future media opportunities.