The term ‘Content Curation’ is fairly new. In fact, if you look it up in Dictionary.com, you’ll come up empty. Your spell check will likely tell you it’s foreign too, but if you’ve ever shared content from blogs, industry publications or online news outlets and shared that content with your customers and prospects through social media, that’s exactly what you’re doing… you’re content curating.
By sharing fresh, relevant content with your audience on a regular basis and adding a comment or your opinion, you’ll position yourself as authority in your industry and see tangible outcomes as a result. It’s important to note that in your content curation activities, you identify the source by simply using hyperlinks to original articles.
Content Curation Tools
The key is finding the time and tools to discover the right content that speaks to your audience. There are several tool that we share in our most recent edition of ePRnews.
Scoop.it is one of our favourite content curation tools that takes your social media publishing to the next level. It will help you find relevant content faster, edit it easily and publish it in 1-click to all your preferred social networks in a visual format. Here’s a video that explains how content curation has evolved and how Scoop.it works. We highly recommend you sign up and take it for a test drive.
What content curation tools do you use? Please share here for everyone’s benefit.