Some of the largest and savviest organizations are using “brand stories” and content marketing as a core foundation of their marketing efforts and are discovering that storytelling is very powerful in the world PR. I share the concept of creating content to tell brand stories in a guest blog post on Lola Design’s branding site.
Rather than tug on the sleeves of the media and beg for mentions, why not tell your brand story with valuable content journalists, your customers and prospects will want to share?
About the Author
Deanna White has always been passionate about marketing and public relations. Owner of storylinePR, Deanna is best known for taking it beyond the pitch. For building brands & bottom lines with the right channels to share your story. http://www.storylinepr.ca.