Journalists are leveraging social media to distribute news content and engage their communities. They are also looking for news stories.
Media outlets have made it very easy for you to connect with reporters by listing the bios of their journalists as well as links to their social media accounts and email addresses. Here are a few examples:
CTV News Ottawa
CTV News Ottawa provides a list reporters with links the outlet’s Facebook, Google+ and Twitter accounts. If you click on an individual reporter, you’ll have access to their bio, Twitter account and email address.
The Ottawa Citizen
Many outlets maintain Twitter lists of their current reporters. The Ottawa Citizen is one of them. Nine times out of ten, reporters will outline what they cover along with contact details in their profile. This is a great way to quickly find the reporter who covers topics that will be relevant for your business.
The Globe and Mail
Every Globe and Mail reporter, columnist and contributor has a page on the Globe and Mail site that feature bios, contact information, RSS feeds and Twitter feeds. What we like about this outlets’ page is that after linking to a journalist, it provides a list of their ‘latest stories’ so that you can get a sense of their writing style and what they cover to better target your pitch.
We recommend building a relationship first before pitching to journalists directly through Twitter or Facebook. It’s a great way to find the right media contacts and craft the right story to pitch through traditional channels.
About the Author
Deanna White has always been passionate about marketing and public relations. Owner of storylinePR, Deanna is best known for taking it beyond the pitch. For building brands & bottom lines with the right channels to share your story. http://www.storylinepr.ca.