How to build your following

It’s amazing how many companies are promising millions of Facebook fans and Twitter followers. All you have to do is sign up! We want to share a little secret – (common sense actually). It’s about quality over quantity. It’s not about how many followers you have, its about how you engage with the followers you do have.

Image of ducks following

The only way to get engagement and create  relationships online is to slowly build your following strategically – and engage in conversation. Looking to connect and get noticed by that one online influencer? Or perhaps that journalist you saw write a story about your competition? Here’s your tried a true technique.

  1. Follow / Like them.
  2. Read their updates in your feed.
  3. Retweet / share or mention one of their posts with your own two cents or find posts that you can comment on /  engage in conversation.
  4. Reach out.

Pretty simple, don’t you think?


Deanna White has always been passionate about marketing and public relations. Owner of storylinePR, Deanna is best known for taking it beyond the pitch. For building brands & bottom lines with the right channels to share your story.

Share this:

Leave a comment