how technology has changed how we tell brand stories

Who remembers this? It was similar to our first home PC, bulky equipment that required you to dial into a modem number and attach the phone receiver to a coupling device.

Image of old home PC technologyI also remember our first home PC game, it was a text based treasure hunt where you mapped out the adventure in your mind.

My, how times have changed.

My daughter now uses skype to show her friends her latest craft project and connects with her grandparents 8 hours away to help her with her homework. She uses her laptop to find answers to questions and as a science lover, discovers new and exciting creatures that live half way across the globe through Google images.

I remember watching this commercial and thinking this was sci-fi stuff and how I would never see these things happen in my life time.

That was about 20 years ago. If you think back to vintage commercials, you will find companies like this one ahead of their time in creative storytelling. Funny how advertising has gone full circle to storytelling through content marketing.

Are you telling your brand story?

With social media, we now have so many options to tell our brand stories. Video is great for doing so and up until now, it has been price prohibitive for small business to get in the game. I stumbled across this entrepreneur.com article that provides a few options for affordable, online video-production services. There are many others – but the key is in the concept and delivery.  Perhaps it’s time to get out a pen and paper and start drafting an old-fashioned story board to get the creative juices flowing.

What’s your favourite storytelling video of today or yesterday? There’s no shortage of inspiration out there!

About the Author
Deanna White has always been passionate about marketing and public relations. Owner of storylinePR, Deanna is best known for taking it beyond the pitch. For building brands & bottom lines with the right channels to share your story. http://www.storylinepr.ca.

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