I’ve seen a lot of chatter online from social media consultants and marketers advising that you should never auto link your Facebook page to your Twitter account. I disagree. Here are the various arguments I’ve heard against syncing the two platforms and my thoughts on how it can’t hurt and only help gain activity on Facebook.
It looks unnatural when you feed content from one platform to another
If you were posting Twitter updates to Facebook, I would tend to agree. The @ symbol does not lend itself well when represented in Facebook (nor are they clickable). Nobody wants to see every single twitter message you send to followers with their twitter handle. When you sync your accounts, make sure you’re syncing your Facebook business page to Twitter – and not the other way around.
They are different audiences that deserve different messaging.
I would say they are different channels and that if you built your following on your Twitter business account strategically, your audience should be fairly similar. Having the same message appear on both platforms helps with organic reach. Although, I do need to preface by saying that you also need to log onto Twitter and send unique content in addition to tweets that engage your audience. Think of your Facebook updates you feed to Twitter as a supplement, not a staple of your content management strategy.
It creates an ugly Facebook link that lets your audience know you’re sending them to Facebook.
Yes, the ‘fb.me/’ link is a dead giveaway you’ve cross posted, but personally, I want to let my Twitter followers know I have other social channels and want to drive them my Facebook page. For a couple of reasons…
- Let’s face it. It’s a lot easier to get Twitter followers than it is Facebook fans and by cross promoting, you may convert followers to fans. With Facebook’s feed sorting algorithm, known as EdgeRank, the pay for play model for business pages makes it increasingly harder to get organic eyeballs on your Facebook updates. By sending your Facebook updates to Twitter, you’re gaining more reach and possible post clicks – you can even increase traffic to your blog. Why wouldn’t you want that? I would even argue this reason alone is enough to get you to consider syncing your accounts.
- Facebook lends itself to visually appealing pics in conjunction with content beyond the 140 character limit, allowing you to expand on the topic. I like to think of it as ‘mini’ blog post. If you take anything away from this post- it’s this: Ensure that your salient points are in the first 140 characters of your Facebook update with enough room for the ‘fb.me/’ link. You don’t want your message cut off mid-sentence when it appears on Twitter. That’s not helpful or coherent for your brand. Make sure you create content in those first 140 characters click-worthy, as you would when sharing any other content.
Here are a few examples of how a Facebook update will appear on Twitter with the ‘fb.me/’ link when full Facebook messaging is carefully thought through within the 140 character post limit on twitter.
So what do you think you have to lose by linking your Facebook page to your Twitter account? Perhaps a few new followers from Twitter gained as fans to your Facebook business page? Increased traffic to your blog and possibly some new business? Just sayin‘ 🙂 Connecting your Facebook page to Twitter is just plain smart for business. IMHO. In case you are wondering how to do that – here’s the link -> https://www.facebook.com/twitter
About the Author Deanna White has always been passionate about marketing and public relations. Owner of storylinePR, Deanna is best known for taking it beyond the pitch. For building brands & bottom lines with the right channels to share your story. http://www.storylinepr.ca.