Gaining more visitors is like cramming for a final exam

Image of A+ gradeUsing good old fashion studying skills from your college/university days and twitter, you can gain more readership for your online content. Remember when you were in school and you had to absorb the key points made in textbooks in order to pass the final exam?  Applying the same technique will get you an A+ in gaining more visitors to your site. Here’s how:

1. Go to your online content that you want to increase visitors, be it a great blog post you’ve written or content on a page in your website you’ve worked so hard to create. Now read through it and find the salient points.  Find the important text that drives your message home just like you used to do re-reading your textbook when cramming for that final exam. On an average website page or blog post, you should be able to find a minimum of 4-5 short bursts of text or key messages that talk about your topic, what we like to call “tweet-bites”.

2. Now that you have found these key messages, we recommend creating them in a word doc. or in an Outlook draft. Try to shorten them down for Twitter consumption. You will want to keep it less than 114 characters so you have room for your link and creation of additional content by users who re-tweet it.  To make sure it’s short enough, go to the “review” tab in your word doc. or in Outlook and highlight the tweet-bite and the click “word count” button.  This will tell you  how many “characters with spaces” you have, indicating if your text exceeds the recommended  max of 114 character so that you can adjust accordingly.

Here are our tweet-bites from this blog post, for example:

  • Use tweet-bites to gain more traction with your online content
  • Gaining more visitors to your site is like cramming for your college exam
  • How to increase traffic to your site with studying skills you learned in school and Twitter
  • Don’t be on autopilot. Engage your Twitter followers with fresh content. Here’s how
  • Attract more blog readers who are interested in what you have to say

Less is more here, but be sure to make the tweet-bites compelling enough to be clickable.

3. Once all your 114 character (or less) content ready, go to your website page and highlight the blog post or website page you want to attract readership. Open up or another link shortener service and grab your short URL. Copy this URL to the end of all your tweet-bite messages and you’re ready to schedule them on Twitter. We recommend scheduling on twitter every other day (at different times), engaging, sharing and inspiring your followers in between.

The Result?

In just a little over a month, we have doubled our visitors and more than tripled the views to our blog using this method. Even our views per visitor has increased. The proof is in the pudding, as they say. Here is what our visitors to our blog looked like both before and after:

Image of chart with blog stats

Not only are we attracting more eyeballs to our blog content, but we’re gaining more Twitter and Facebook followers who are interested in what we have to say and who are re-tweeting and sharing our tweet-bites!

Why does this method work?

For a couple of reasons. One, Twitter is like an information highway. People get on and off at different times of the day. The second reason is people gravitate towards certain messages. What may not have enticed them to click with your first tweet-bite message may change the second time around by rewording it slightly, allowing your tweet-bite to resonate more closely with them.

We all want more people to see our content without sounding we are on auto-pilot, pushing the same message over and over again.  Give the tweet-bite method a try with your next few blog posts or pages on your website. We think you might be pleasantly surprised at the result.

About the Author
Deanna White has always been passionate about marketing and public relations. Owner of storylinePR, Deanna is best known for taking it beyond the pitch. For building brands & bottom lines with the right channels to share your story.

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