formula for success

Messaging is critical to PR success.  A colleague forwarded a mnemonic on messaging that really struck me. 

SUCCESS =

Succinct
Unexpected
Concrete
Credible
Emotional
Strategic
Stories

What struck me is that it is so simple, yet, when speaking to reporters or pitching a story, it’s easy to get caught up in the moment and lose sight of what is fundamental to the success of PR efforts.    From developing your communications outline to delivering your message, think SUCCESS, and that is exactly what your outcome will be!

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