In a recent article in the Globe and Mail, Mommy bloggers are gaining clout – and retailers are taking notice. When mommy blogging began, the idea was that young mothers could create a virtual network with each other and exchange ideas. That’s before retailers realized that there was big money to be made using mommy bloggers in their marketing strategy. WalMart got it right a few years back when they launched Walmart Moms – Real mom bloggers who share real experiences, offering advice and conversation on topics from babies to frugal living.
Here is a video of the Canadian version of Walmart Moms as an example of what a well executed social media campaign can do for a brand.
[vimeo http://www.vimeo.com/36460408 w=500&h=281]
Could big brand retailers be missing something?
There is no doubt that mommy bloggers are influential, but what about the daddy bloggers? They are certainly gaining momentum in the blogsphere. Over 200 daddy bloggers gathered at Dad 2.0 Summit, the first ever daddy bloggers convention held earlier this year. I’d say if the right brand can harness the social media power of these guys for their audience, they would be smart to do so. Here is a list of the top Canadian dad bloggers on Twitter, ranked by Klout score. (courtesy of Cision)
- Chris Read – Canadian Dad – 58 @CanadianDadBlog
- Eric Novak – Enviro Dad – 57 @MMPerspectives
- Buzz Bishop – DadCamp – 55 @buzzbishop
- Jay Palter – Home Made Dad – 53 @jaypalter
- Kevin Martineau – Shooting the Breeze – 53 @KevinMartineau
- Tom Sedens – Wildsau – 50 @Wildsau
- Elliott Hurst – Good Bad Wicked – 46 @ElliottHurst
- Chad Skelton – Curious Dad – 44 @chadskelton
- Warren Orlans – Urban Daddy – 43 @urbandaddyblog
- Nick Cheeseman – CanaDad – 42 @nickcheeseman
- Todd Lefurgey – I Used To Have Hair – 37 @CanadianBaldGuy
If you know of Canadian daddy bloggers that are not included here, please add them to the list by leaving a comment.