We just took stock of all the social media accounts we have and reassessed how we’ll be using them. It’s a good exercise to go through if you haven’t done so. We looked at what’s working and what’s not. We looked at frequency, tone, engagement etc…
We determined which channels were going to invest our time in by determining our most effective channels for our business, right down to ‘what’ and ‘how’ often we are going to post.
(Image credit: Youinc.com)
Let’s face it…
Social media has evolved from a ‘should have’ to a ‘must have’ for business, but the ‘be everywhere’ approach to social media is not a good content strategy. It’s not even possible to do that well! Knowing where your audience is and how to speak to them is key in a social strategy.
4 quick tips to shine.
Here are four quick tips on how to streamline your social channels to ensure you are building your brand & bottom line effectively.
- Take stock of your social media channels. List them all. Bet you’ll be surprised just how many you have. (We’re almost embarrassed to admit how many we own – but glad to report we cut that number in half).
- Now take a look at which ones are most effective for your business. Dive into the analytics. Make short list. If you’re afraid to totally abandon the social channels that didn’t make your shortlist, just let it go. Assuming you went through the above step thoroughly, they’re clearly are not working for you if they didn’t make the list. Think of the time you will be able spend on parts of your business that requires your focused attention.
- Divide your shortlist into channels that are conducive to your brand and that will engage your audience. Build your content strategy and be as specific as possible.
- Lastly, develop consistent and effective ‘tone of voice guidelines’ along with your content strategy for your most effective channels to make your company shine.
About the Author Deanna White has always been passionate about marketing and public relations. Owner of storylinePR, Deanna is best known for taking it beyond the pitch. For building brands & bottom lines with the right channels to share your story. http://www.storylinepr.ca.