Are you overexposing your audience?

Do you share your images on social media? Here’s a tip: When sharing your professional photos to your page as well as other groups and platforms  you belong to, keep your audience in mind.

If a fan of your work, your audience likely follows your social media page… and since your audience is into what you share, they very likely members of the same groups you belong to as well. (Stay with me – this is important to stop what I call ‘overexposure fatigue’).

Frequency is key

When you post a photo to your social media page and then post to then to the relative groups or platforms – know that you may be hitting members of your audience multiple times in a very short window. If they follow your page and also the same groups, they are seeing your image multiple times in their social media feed.

What’s wrong with that you ask? The answer is nothing. In fact, it’s a great thing as long as you space out the intervals in which you share a particular image. Nobody want to see the same image show up in their feed multiple times in the span of a few days. This can be frustrating and/or annoying.

Re-purpose with a purpose

If you have a blog, think of how often you re-purpose blog content. It’s months, right? And sometimes more than a year goes by before you look and some of the evergreen material your posted in the past and decide its still relevant and re-post, right? Certainly, you don’t do this on the same (gasp) or next day. You need to think of sharing your images on social media in this context. Think of your images as evergreen content, (they really are).

Delight your audience

As eager as you are to share your latest and greatest shot with the world and reach as many as people as possible as quickly as possible, stop and do this: Create a social sharing calendar for your images. Ensure you are spacing out the number of times you share each photo per platform and build in times to re-share at a later date.

Sitting down on a weekly basis and reviewing your images and scheduling them appropriately makes for a well thought out content creation strategy. If you have a number of images, you’ll have a constant flow of content to share and no image will be alike across platforms or feel repetitive to your audience. In fact, it may seem like brand new material to them.

Market research continuously proves the obvious:  Your audience needs to know you, your reputation, and your images before he/she is willing to make a purchase.  Building visibility, familiarity and a positive reputation takes time and a series of exposure to your work.

A few last words of advice… Don’t overexpose your audience. Delight them.


About the Author
Deanna White is owner and publicist for storylinePR, exclusive PR firm & marketing agent to Ottawa’s most talented fine art photographers. “Because we know instead of marketing your work, you’d much rather be creating it.” www.storylinepr.ca


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