are you hearing the whole conversation?

We had the pleasure of meeting a new client last week who was active and very knowledgeable about social media. They were very aware of the importance of social media monitoring and using ‘the standard tools’ within the social media platforms to keep abreast of what was being said about their brand. After we showed them a few other ways they can monitor online conversations, they were surprised to see new content that wasn’t showing up in their usual feeds. Even more to their surprise, there was a customer service issue that was generating quite the conversation they weren’t even aware of! 

Together, we were able to nip it in the bud, address the issue and respond directly, avoiding the slippery slope that can quickly turn a customer service issue into a PR disaster online, and create a positive experience for all involved.   

There are many tools that are 100% free that monitor your social media activities and sends you an email in real-time, so that you can stay on top of what is being said about your brand, products and services. Here are our top three:

We love tweetdeck.  It’s a great way to monitor conversations & influencers on twitter – but unless you are in front of your computer, it’s hard to know what is going on in real-time. We came across this nifty tool that allows you to search key terms and schedule the time you’ll like to receive them.  Twilert is the ‘Google Alerts’ for twitter and its free. 

Hyper Alerts is a feature for everybody who wants email reports of posts and comments on a Facebook Page. You don’t have to be an administrator of the page to get their email alerts and you can have as many free subscriptions as you want and schedule the alerts with a digest every hour, day, week or month.

Everything AND the kitchen sink
Socialmention allows you to easily track and measure what people are saying about news, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.  What we like about this one is it provides some simple metrics  like the sentiment of keywords, reach, users, hashtags and more – all for  free.

Are there other free online monitoring tools out there that you like to use?  Please share them here.

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